Advanced Diploma Marketing Advertising and PR (ICM)

Course Overview
This course provides participants with a body of knowledge that enables them to:

• Understand and apply communications theory in the working environment.
• Understand the importance of marketing communications to the development of a business.
• To make a positive contribution to the work of a marketing, advertising or public relations department.
• To increase and enhance employment opportunities within the communications industry.

Course Outline

• Campaign planning and control
• Financial management
• Management theory and practice
• Strategic marketing management

Requirements
Course Duration: 9 Months
Exam Body: ICM
Grade: pass in Diploma