Advanced Diploma In Marketing , Advertising & PR

Course Overview

This course provides participants with a body of knowledge that enables them to:

•  Understand and apply communications theory in the working environment
•  Understand the importance of marketing communications to the development of a business
•  To make a positive contribution to the work of a marketing, advertising or public relations department
•  To increase and enhance employment opportunities within the communications industry.

 Course Content

•  Campaign Planning & Control
•  Strategic Marketing Management
•  Financial Management
•  Management Theory & Practice

•  Course duration: 6 months
•  Exam Body: ICM